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Kellogg's Pop-Tarts - Flavor Tournament
The Pop-Tarts Flavor Tournament pitted 20 flavors against each other in an all-out social competition to determine the world's favorite flavor. In a series of hype videos, each Pop-Tarts pastry flavor got a personality and a unique history. Fans voted in each round on the site, Facebook page, or in online media units to determine which flavors moved on from each bracket. Ultimately, America's flavor king was crowned: Hot Fudge Sundae.